31省份消费版图

Core Insights - Domestic demand contributed 68.8% to China's GDP growth in the first half of the year, highlighting its role as the main driver of growth [1] - The consumption reports from 31 provinces indicate the initial effectiveness of strategies aimed at expanding domestic demand [1] Consumption Growth - The top ten provinces by total retail sales of consumer goods (社消零) in the first half of the year are Jiangsu, Guangdong, Shandong, Zhejiang, Henan, Sichuan, Hubei, Fujian, Anhui, and Hunan, with Jiangsu, Guangdong, and Shandong exceeding 2 trillion yuan [1][5] - 19 provinces outperformed the national retail sales growth rate of 5%, with 11 provinces achieving growth rates of at least 6%, led by Hainan at 11.2% [1][5] - Hainan's total retail sales reached 1329.89 billion yuan, growing 11.2% year-on-year, with significant growth in automobile sales, particularly in new energy vehicles [5][6] Regional Performance - Jiangsu, Guangdong, and Shandong are the top three provinces in retail sales, with Jiangsu leading at 23949 billion yuan, followed by Guangdong at 22932.66 billion yuan and Shandong at 20142.1 billion yuan [5][6] - The rankings of the top ten consumption provinces have shifted, with Fujian surpassing Anhui to become the eighth largest [6] Consumption Drivers - The main drivers of consumption growth include trade-in policies and the rise of online shopping, with structural factors such as effective domestic demand policies and rapid growth in e-commerce playing significant roles [9][10] - In Fujian, the implementation of trade-in policies and online consumption led to a total retail sales figure of 12560.88 billion yuan, with a growth rate of 6% [10] Future Outlook - The second half of the year is expected to focus on emerging consumption and service consumption, with many provinces planning to enhance trade-in policies and promote service consumption activities [2][11] - The government plans to increase fiscal support for trade-in subsidies to 300 billion yuan, potentially driving an additional 2 trillion yuan in consumption [11] Service Consumption Trends - New consumption hotspots are emerging, particularly in technology and high-quality exhibitions, which are expected to drive service consumption [12][13] - Various provinces are implementing specific actions to enhance service consumption, including cultural tourism and sports events [13][14]