家居行业16家头部品牌在广州成立“大牌补贴联盟”

Group 1 - The National Development and Reform Commission has announced the completion of the third batch of 69 billion yuan in special bonds to support the "old for new" consumption policy, with plans to distribute another 69 billion yuan in October, aiming to fulfill the annual target of 300 billion yuan [1] - A "Big Brand Subsidy Alliance" has been formed by local custom home furnishing company Haoleke and 16 leading brands, aiming to provide additional quality subsidies to consumers, creating a new consumption promotion model driven by government guidance and enterprise leadership [1][3] - The establishment of the alliance signifies a shift in the home furnishing industry from individual competition to collaborative development, potentially leading to a demonstration effect that encourages more companies to participate in promoting high-quality industry development [3] Group 2 - The home furnishing market is undergoing structural changes, with consumers increasingly demanding quality, while issues such as price transparency and insufficient funding remain prevalent [3] - Data from Douyin indicates that quality, practicality, and brand are the three core factors influencing consumer decisions in the home furnishing sector [3] - The government plans to introduce supporting policies focusing on environmental standards, consumer protection, and rights maintenance to promote the standardized development of the industry [3]