
Core Viewpoint - The Li Ka-shing family's Cheung Kong Holdings is actively selling properties in the Greater Bay Area, attracting significant interest from Hong Kong buyers due to substantial price reductions in the market [1][5]. Group 1: Property Sales and Pricing - Cheung Kong Holdings is offering 400 units across four projects in the Greater Bay Area, with prices starting at 400,000 yuan, particularly highlighting the Huizhou Longpu Garden with a unit price of over 8,000 yuan per square meter, which is over a 30% drop from the average price in 2020 [1][5][6]. - The sales of the Yichui Manor in Guangzhou have seen a significant reduction in price, with units previously priced at 4-5 million yuan now being offered at 1.5-1.8 million yuan for smaller villas, indicating a market-wide price decline [3][4]. - The current inventory in Huizhou is high, and the price of new homes at 8,000 yuan per square meter is considered normal in the current market context [5][6]. Group 2: Buyer Behavior and Market Trends - There is a notable trend of Hong Kong buyers traveling to cities like Guangzhou and Dongguan to explore property options, indicating a shift in purchasing behavior towards seeking lower prices [3][4]. - The phenomenon of Hong Kong residents purchasing properties in the Greater Bay Area has been ongoing for 20-30 years, but has recently expanded due to improved transportation and favorable policies [8][10]. - The motivations for Hong Kong buyers have shifted from investment to retirement and personal residence, reflecting changes in demographics and lifestyle preferences [10].