数据看变化 | 热度、消费双提升！上半年文旅市场多维增长

Group 1 - The core viewpoint of the news highlights the significant growth in domestic tourism in the first half of 2025, with 3.285 billion trips taken by residents, representing a year-on-year increase of 20.6%, and total spending reaching 3.15 trillion yuan, up 15.2% [1][2] - The holiday tourism during major festivals such as New Year, Spring Festival, Qingming Festival, Labor Day, and Dragon Boat Festival has driven the tourism economy to a strong start, with record highs in travel numbers, spending, travel radius, duration of stay, and visitor satisfaction [4][6] - The inbound tourism sector has seen unexpected growth, supported by the expansion of visa-free transit policies to 55 countries and improved tax refund policies for departing tourists [6][7] Group 2 - In the first half of the year, Shanghai welcomed 4.248 million inbound tourists, marking a 38.5% increase, while the sales of tax refund goods surged by 85% [9] - Cultural experiences have played a crucial role in upgrading tourism consumption, with traditional folk activities gaining popularity [11] - The summer tourism market is heating up, with various regions actively promoting tourism resources and engaging in rich experiential activities that attract both domestic and foreign tourists [14][19]