爆款出圈又陷专利纠纷，绽美娅用“造皮技术”能讲好护肤品故事吗？

Core Viewpoint - The article discusses the controversy surrounding the skincare brand Jumiya and its product PDRN Energy Stick, highlighting issues of patent infringement and the complexities of translating scientific research into commercial products [1][2][4]. Group 1: Patent Infringement Controversy - Jumiya's promotional video claims to have developed China's first artificial skin, which has led to accusations of patent infringement from Aierfu, a company holding relevant patents [2][4]. - Aierfu asserts that Jumiya's promotional content overlaps significantly with its patented technology without permission, leading to consumer confusion [4][8]. - Jumiya counters that its technology is based on a different patent related to a 3D epidermal model, which is a self-developed technology distinct from Aierfu's claims [4][8]. Group 2: Product Popularity and Market Response - The PDRN Energy Stick has gained significant consumer attention, with 200,000 samples sold out during a live-stream event hosted by Li Jiaqi [2][21]. - The product contains 1.575 mg of PDRN per stick, priced at 999 yuan for a pack of 30, with promotional prices dropping to 259 yuan [23]. - Despite its popularity, there are reports of allergic reactions among some consumers, raising questions about the product's safety and efficacy [24][27]. Group 3: Scientific and Technical Background - Jumiya's core technology involves a patented method for creating a nano-emulsion that enhances the stability and penetration of PDRN, which is claimed to improve skin repair functions [23][24]. - The company emphasizes that its technology is based on biomedical research and aims to integrate regenerative medicine into skincare [18][19]. - The application of PDRN in skincare remains controversial, with debates over its effectiveness and safety compared to more established ingredients like collagen and hyaluronic acid [21][24]. Group 4: Industry Context and Implications - The situation reflects broader trends in the beauty industry where scientific advancements in regenerative medicine are being marketed in skincare products, raising issues of patent rights and efficacy claims [27]. - The intersection of scientific research and commercial marketing in the beauty sector necessitates clear communication regarding the origins and effectiveness of new technologies [27].