“国补”再注资690亿！10月第四批以旧换新资金即将下达，引爆下半年消费热潮

Core Viewpoint - The "consumption upgrade battle" is entering its final sprint phase, with the full allocation of 300 billion yuan in special government bonds aimed at stimulating consumption, providing strong momentum for the market in the second half of the year [1][14]. Group 1: Economic Stimulus Plan - The unprecedented economic stimulus plan began in early 2025, with funds allocated in four batches, totaling 300 billion yuan, specifically targeting consumption enhancement [3]. - The first two batches of 162 billion yuan were completed in January and April, while the third batch of 69 billion yuan was fully allocated by the end of July [3]. - This phased funding approach helps avoid market volatility and resource waste, ensuring precise economic support [3]. Group 2: Consumption Data and Trends - As of July 16, the policy has significantly boosted sales in various sectors, with household appliance sales showing notable growth [5]. - Specific growth rates include a 24.1% increase in communication equipment, 25.4% in cultural and office supplies, and 22.9% in furniture, contributing to a 5% year-on-year increase in total retail sales of consumer goods [5]. - Approximately 30 yuan of every 100 yuan spent on household appliances is attributed to policy stimulation [5]. Group 3: Regional Implementation and Consumer Engagement - The implementation of the policy varies by region, with local authorities encouraged to optimize subsidy distribution and ensure equitable use of funds [5]. - Consumers are advised to stay informed about local announcements to take full advantage of policy benefits [5]. Group 4: Market Outlook and Consumer Behavior - The upcoming traditional promotional periods, such as "Golden September and Silver October," are expected to align with policy benefits, further driving consumption growth [5][12]. - There is a significant potential for demand in the home appliance sector, particularly for replacement purchases, as current sales volumes remain low compared to existing appliance stock [10]. - Companies in the home appliance sector are accelerating innovation and enhancing product features to meet rising consumer demand [8].