83岁“折叠车教父”，给网红骑行上了一课

Core Viewpoint - The article discusses the decline of the cycling and outdoor activities market, highlighting the contrasting success of Dahon, a folding bicycle company, amidst the downturn in consumer interest in high-end cycling products [2][30]. Group 1: Market Trends - The once-popular outdoor activities such as camping, cycling, and skiing have seen a significant decline, with inventory levels for bicycles reaching 20% for Shimano, 40% for Giant, and 45% for Merida as of Q2 2024 [11]. - The high-end bicycle market is experiencing a crash, with prices halved and products remaining unsold, while Dahon has seen a surge in sales, selling 180,000 folding bicycles in nine months [11][30]. Group 2: Dahon's Strategy - Dahon has positioned itself as a cost-effective alternative to high-end brands like Brompton, leveraging its supply chain advantages and a focus on affordability, with an average bicycle price of 1,966 yuan [38]. - The company has adopted a modular production approach, reducing repair costs by 60% and improving supply chain efficiency, allowing for quicker restocking of popular models [43][45]. Group 3: Online Sales and Marketing - Dahon has capitalized on online sales channels, with significant revenue growth from platforms like Douyin, achieving 1 billion yuan in online sales by 2024 [51]. - The brand's marketing strategy includes leveraging social media and influencer partnerships, with its founder actively participating in live-streaming sales events [55]. Group 4: Product Diversification - Dahon is expanding its product line beyond folding bicycles to include electric bikes and other types, aiming to capture a broader market segment [56]. - The company is focusing on electric folding bikes, which are becoming increasingly relevant in urban settings due to regulatory changes [56]. Group 5: Challenges Ahead - Despite its success, Dahon faces challenges such as production capacity constraints and quality control issues, with a significant number of consumer complaints reported [58]. - The company must continue to innovate and provide value to maintain its market position as consumer preferences shift towards more rational purchasing decisions [58].