宗馥莉去哪了？

Core Viewpoint - The article discusses the internal and external challenges faced by Zong Fuli, the new leader of Wahaha, following the death of the founder Zong Qinghou and the ongoing family inheritance dispute, highlighting employee dissatisfaction and management style differences [2][4][11]. Group 1: Management Changes and Employee Sentiment - Zong Fuli has not been seen at the company for over a month, leading to speculation about her whereabouts and management style [2][10]. - Employees and former staff express dissatisfaction with Zong Fuli's management, citing significant reforms, layoffs, and a stark contrast to her father's management style [5][9]. - A lawsuit involving over a thousand employees regarding stock buyback issues has intensified the discontent within the company [6]. Group 2: Distributor and Sales Challenges - Distributors have voiced concerns about unrealistic sales targets and a lack of support from the company, leading to financial losses for some [7][29]. - The restructuring of the sales team has resulted in significant salary reductions for many employees, with some reporting wages dropping to as low as 0 or 1 yuan [16][30]. - The company has faced negative sales growth in several regions this year, with performance metrics being withheld from internal staff [30][31]. Group 3: Strategic Direction and Market Position - Zong Fuli aims to modernize Wahaha's management structure, focusing on data-driven results rather than the previous relationship-based approach [18][19]. - The company has not launched new products since Zong Fuli took over, indicating a pause in innovation while she implements structural changes [23]. - Wahaha is shifting its sales strategy to gain better control over distribution channels, mirroring strategies used by competitors like Nongfu Spring [26]. Group 4: Future Outlook - The article suggests that while Zong Fuli's reforms may be necessary, they are causing significant turmoil within the company, and the long-term impact remains uncertain [33].