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中国石化创新服务生态赋能汽车后市场
Ren Min Wang·2025-08-02 10:26

Core Viewpoint - China Petroleum & Chemical Corporation (Sinopec) is transforming its traditional gas stations into multifunctional service stations, addressing the pain points of car owners by providing integrated energy and automotive services [1][3]. Group 1: Service Ecosystem Development - Sinopec held the "Easy Car Maintenance Service Ecosystem" launch event in Hangzhou, showcasing its 100th Easy Car Maintenance standard service store in Zhejiang [1]. - The new service station integrates fuel, charging, automotive services, and convenience store functions, offering a one-stop solution for energy supply, cleaning, shopping, and maintenance [1][3]. Group 2: Market Potential and Challenges - The automotive aftermarket in China is vast, covering high-frequency needs such as car washing, maintenance, and repairs, but faces issues like price transparency and inconsistent quality [3]. - Sinopec aims to leverage its network of over 2,000 energy supply stations and has established 865 automatic car wash points and 100 comprehensive automotive service points across the province [3]. Group 3: Strategic Partnerships and Innovations - Sinopec has partnered with leading automotive service platforms to create a comprehensive car service ecosystem, integrating 1,000 self-operated stores and 2,000 cooperative stores [3]. - The company is collaborating with nine banks and insurance institutions to explore innovative models such as "insurance + service" and "finance + car ecosystem" [3]. Group 4: Digital Transformation and Consumer Experience - Sinopec is utilizing a digital platform to bridge online and offline services, providing a model for "standard construction, digital empowerment, and ecological collaboration" in the automotive service industry [5]. - The launch of the "Easy Car Maintenance Zhejiang" mini-program allows users to book maintenance and cleaning services at various service points, enhancing the car maintenance experience [5].