别再只盯着开店数！母婴行业的下一个战场，是 “人效”！

Core Insights - The mother and baby industry is transitioning from a scale-driven competition to an efficiency-driven competition due to declining birth rates, rational consumer spending, and intensified online and offline competition [1][2] - Human efficiency is becoming the primary indicator for survival and development in the industry, focusing on backend efficiency, individual value extension, and overall business synergy [1][3] Industry Characteristics - The mother and baby industry is characterized by slow turnover, with core categories like formula milk and diapers having fixed repurchase rhythms [3][8] - Human efficiency in this sector is often misunderstood as low due to the nature of slow-moving products, but it reflects a stable and sustainable model when viewed positively [8][9] Backend Efficiency - Many mother and baby chains exhibit a lightweight backend structure, with streamlined management teams and multifunctional roles for staff [5][6] - Enhanced digital capabilities in backend operations, such as inventory management and data analysis, reduce manual labor and maintain controllable management costs [6][8] Human Efficiency Improvement Strategies - The industry is focusing on three main paths for improving human efficiency: 1. Organizational restructuring to enhance management radius and store flexibility [10][11] 2. Full-scale digitalization to create multiple values from a single workforce [14][17] 3. Upgrading product strategies to drive individual contributions through high-value categories [18][19] Future Competitiveness - The future competitiveness of the mother and baby industry lies in achieving "human efficiency compounding," where backend efficiency supports stable growth and front-end efficiency drives long-term benefits [21][22] - Companies that can successfully upgrade their organization, deepen digitalization, and enhance product value will emerge as winners in the evolving market landscape [22]