雷柏科技上半年财报出炉，净利润骤降28.56%

Core Viewpoint - Rapoo Technology reported a decline in revenue and net profit for the first half of 2025, primarily due to underperformance in the European market and increased costs associated with online channel development and marketing efforts [2][4]. Financial Performance - The operating revenue for the first half of 2025 was 208.34 million yuan, a decrease of 5.13% compared to the same period last year [3]. - The net profit attributable to shareholders was 15.30 million yuan, down 28.56% year-on-year [3]. - The net profit after deducting non-recurring gains and losses was 5.97 million yuan, reflecting a significant decrease of 58.92% [3]. - The net cash flow from operating activities was -4.96 million yuan, a decline of 116.14% compared to the previous year [3]. - Basic and diluted earnings per share were both 0.0543 yuan, down 28.27% from the previous year [3]. - The weighted average return on net assets was 1.30%, down from 1.83% [3]. - Total assets at the end of the reporting period were 1.34 billion yuan, a slight decrease of 0.07% from the end of the previous year [3]. - The net assets attributable to shareholders were 1.19 billion yuan, an increase of 1.04% year-on-year [3]. Market and Operational Challenges - The decline in revenue was attributed to disappointing sales in the European market, which is a significant overseas market for Rapoo Technology [4]. - Increased foreign exchange losses and higher sales expenses due to ongoing investments in online channel development contributed to the decline in net profit [4]. - The gross profit margin for the first half of 2025 was 28.29%, down 3.1 percentage points, indicating pressure on cost control and product pricing [4]. - Total operating expenses for the first half of 2025 were 44.09 million yuan, an increase of 712.05 thousand yuan from the previous year, with a rise in the expense ratio by 4.33 percentage points [4]. - The company faces intensified competition in the market, with a growing number of participants and industry scale, leading to slower performance growth and reduced profit margins [4]. Strategic Response - In response to the competitive market environment, Rapoo Technology plans to enhance its product design and research capabilities, improve channel development and sales capabilities, and closely monitor market trends to adjust business strategies accordingly [5]. - The company aims to innovate across technology, management, and marketing to strengthen its core competitiveness [5].