Core Insights - BMW Group demonstrates strong resilience in the global automotive market amid a complex international trade environment, with over 1.2 million vehicles sold in the first half of 2025, maintaining sales levels compared to the previous year, and over 26% of sales coming from new energy vehicles [1][4] Group 1: Sales Performance - BMW's global sales are supported by the collaborative efforts of various brands, with the BMW M brand achieving record sales of over 106,000 units in the first half of the year, a 6.5% increase year-on-year [2] - MINI brand sales grew by over 17%, with more than 34.3% of its sales coming from electric models, highlighting the success of its electrification strategy [2][5] - Rolls-Royce, as a luxury brand under BMW, saw a 9.4% increase in deliveries in the second quarter, reflecting stable demand in the ultra-luxury car market [2] Group 2: Electrification Strategy - BMW's electrification strategy shows significant results, with electric vehicle sales (including BEV/PHEV) increasing by 18.6% year-on-year, accounting for over 26% of total sales [4] - The total sales of pure electric vehicles surpassed 1.5 million units since the launch of the i3 in 2013, solidifying BMW's leadership in the electric luxury vehicle segment [4] Group 3: R&D Investment - In the first half of 2025, BMW invested over €4 billion in R&D, focusing on the new generation technology cluster to support the upcoming launch of the new generation iX3 and other models [6] - The new generation technology cluster encompasses cutting-edge technologies in electrification, intelligence, and connectivity, aimed at enhancing product competitiveness [6] Group 4: Localization Strategy - Starting in 2026, the first domestically produced new generation models will roll off the production line in Shenyang, reflecting BMW's commitment to the Chinese market [1][7] - BMW's "In China, For China" strategy emphasizes deep integration into the local market, enhancing local production capabilities and reducing delivery times [6][7]
宝马集团上半年新能源车销量占比1/4 投入超40亿欧元“蓄力”新世代
Zhong Guo Jing Ying Bao·2025-08-02 14:24