直击ChinaJoy|上半年电竞收入超127亿元 直播占比逾八成

Core Insights - The ChinaJoy event and the 2025 Global Esports Conference highlighted the growth of China's esports industry, with a reported revenue of 12.761 billion yuan in the first half of 2025, marking a year-on-year increase of 6.10% and a user base of nearly 493 million, up by 0.59% [1][2] Industry Overview - The esports industry in China is evolving with a focus on optimizing supply and boosting consumption, while integrating technology, culture, and entertainment [2] - Live streaming remains the largest revenue source, accounting for 80.38% of total income, while events, clubs, and other revenues make up 19.62%, indicating a stable revenue structure [2] - The user base for esports is stable at approximately 493 million, with slight growth observed [2] Game Preferences and Platforms - Among esports products, shooting games dominate with a 27.7% share, followed by tactical multiplayer games at 14.9% and sports games at 11.7% [2] - Mobile platforms lead in esports product distribution, comprising 58.5%, while client-based games account for 25.5% [2] Regional Insights - Shanghai is the leading city for hosting esports events, with a 22.9% share, followed by Chongqing, Hangzhou, and Beijing [3] - Shanghai also has the highest number of esports clubs, totaling 34, with Beijing, Guangzhou, and Shenzhen following [3] International Expansion - The esports industry is actively expanding into international markets, particularly in Latin America, with significant viewership for major events, such as a peak of over 4.13 million viewers for a single event [4][5] - The push for global expansion is seen as essential for the growth of China's esports industry, with a focus on promoting original IPs and integrating into the global esports landscape [4][5] Future Outlook - The industry is expected to leverage favorable policies and public interest to introduce high-quality esports products and enhance its international presence [2] - The standardization of esports rules and regulations is viewed as crucial for its recognition as a global sport, with ongoing efforts to align with international standards [5]