Sou Hu Cai Jing·2025-08-02 14:35Core Viewpoint - Hisense Home Appliances is undergoing significant management changes, which may indicate a shift in company strategy amidst slowing growth in revenue and profit margins [2][4][5]. Management Changes - Hu Jianyong is no longer serving as executive director, president, or member of the strategic and ESG committees. Gao Yuling has been appointed as the new president, while Zhu Dan has stepped down from his roles [2]. - Yin Bitong, former vice president of Midea Group, has been elected as a representative director of the board, indicating a focus on transformation and innovation [4][11]. - Fang Xueyu has been nominated as an executive director, pending shareholder approval, and has a strong background in international marketing [2][12]. Financial Performance - In the first half of 2025, Hisense Home Appliances reported revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit of 2.08 billion yuan, up 3.01% [5][6]. - The company's revenue growth has slowed compared to previous years, with 2024 showing a revenue increase of 8.35% and a net profit increase of 17.99% [7]. - The gross profit margin has slightly decreased to 22.66%, while cash flow from operating activities has significantly improved, rising by 153.43% to 5.32 billion yuan [7][8]. Market Dynamics - The domestic central air conditioning market has contracted by 15.9%, impacting Hisense's revenue, which saw a slight decline of 0.06% in domestic income [7][10]. - Hisense's largest business segment, HVAC, has grown by 4.07% to 23.69 billion yuan, now accounting for 48.02% of total revenue [8][9]. - Internationally, Hisense's revenue has increased by 12.34%, with significant growth in Europe and the Americas, driven by high demand for energy-efficient and smart appliances [10][12]. Strategic Focus - The management changes and financial performance suggest a potential shift in strategy to enhance growth and market presence, particularly in international markets [4][11]. - Hisense aims to leverage its partnerships and marketing strategies, such as its sponsorship of major sports events, to strengthen its brand and product offerings in high-end markets [12].