Tim Cook reportedly tells employees Apple ‘must' win in AI

Core Insights - Apple CEO Tim Cook emphasized the necessity for the company to excel in AI during an all-hands meeting, indicating a significant increase in AI investments [1] - Cook acknowledged that Apple has fallen behind competitors in AI advancements, particularly in upgrading its voice assistant Siri [1] - Historically, Apple has not been the first to market with new technologies but has successfully redefined existing products [2] Group 1 - Tim Cook held an hourlong all-hands meeting to communicate the importance of winning in AI [1] - The company plans to "significantly" increase its investments in AI, as stated during an earnings call [1] - Cook's message to employees was clear: "Apple must do this. Apple will do this. This is sort of ours to grab" [1] Group 2 - Despite launching various AI-powered features, upgrades to Siri have been significantly delayed [1] - Cook's comments reflect an acknowledgment of Apple's lag behind competitors in the AI space [1] - Apple has a history of not being first in technology innovation but has managed to create modern iterations of existing products [2]