User Perspective - The platform offers users a reward system where they can earn 3%-20% in points after each purchase, which can be converted into vouchers worth up to five times the original amount [3][4] - For example, a user spending 1000 yuan can receive 200 points, allowing them to redeem a 1000 yuan voucher, effectively achieving a full cashback on their purchase [3] Merchant Perspective - Merchants benefit from the platform's incentive mechanism, which significantly increases customer traffic and sales; for instance, a hotpot restaurant saw its monthly sales rise from 500,000 yuan to 2 million yuan after joining the platform [4] - The platform not only attracts new customers but also encourages repeat business, with a reported increase in repurchase rates exceeding 50% [4] Platform Perspective - The business model of the platform integrates both traffic and capital, creating a large flow pool by combining online and offline resources [6] - Revenue streams include transaction service fees ranging from 3%-20% based on merchant sales, advertising space rental, and member data services [7] - The platform employs AI algorithms and big data for dynamic point valuation and targeted marketing, ensuring financial safety and a healthy cycle [6][7] Market Impact - The platform's green points model aligns with national policy directions and avoids legal risks associated with traditional rebate models, adding new momentum to the local service market [11] - However, challenges such as pressure on the points pool's cash flow, market competition, and compliance issues remain [11]
从消费到"创收":杭州众店凭绿色积分破局,月流水4亿的秘诀
Sou Hu Cai Jing·2025-08-02 23:06