2025企业家太阳岛年会数智赋能新消费论坛举办

Core Insights - The 2025 Entrepreneur Sun Island Annual Conference's New Consumption Forum successfully took place in Harbin, focusing on "Co-creating Digital Intelligence Communication and Empowering New Quality Consumption" [1] - The forum gathered representatives from various industries to discuss trends and development paths in the new consumption sector, emphasizing the impact of digital intelligence on consumer behavior and business models [1][2] Group 1: Trends in New Consumption - The new consumption landscape in China is characterized by three main features: lightweight technology, emotional engagement in scenarios, and youth-oriented branding [2] - The travel industry has seen a shift in consumer demand, with a focus on long-term travel and emotional spending becoming mainstream [1][2] Group 2: Case Studies and Practical Applications - Ctrip's Vice President highlighted the evolution of the travel market over the past three years, noting that the combination of "scarce scenarios and high emotional intensity" is key to driving tourism traffic [1] - Jinshang Tianhua Cultural Tourism Group's President proposed a new narrative structure for cultural tourism enterprises, using a low-ticket strategy to drive significant foot traffic and subsequent secondary consumption [1] Group 3: Digital Empowerment in Consumption - Ant Group's General Manager discussed the rise of new rental consumption models, showcasing how young consumers are leveraging low-cost rental options to access high-quality experiences, aligning with green and low-carbon principles [2] - The forum included discussions on how digital tools can help businesses effectively reach consumers, emphasizing the importance of marketing strategies in the context of digital empowerment [2]