“主理人”遭全网群嘲，问题到底出在哪？

Core Viewpoint - The term "主理人" (principal) in the coffee industry is facing backlash from consumers, who are increasingly critical of the pretentiousness and high prices associated with these establishments, leading to a decline in their appeal [1][6][12]. Group 1: Consumer Sentiment - A viral video mocking the experience of entering a "主理人咖啡" (principal coffee shop) has garnered over 900,000 likes, highlighting widespread consumer disdain for the perceived elitism of these venues [1][3]. - Many consumers report feeling ignored or belittled in these coffee shops, with comments reflecting a sense of discomfort and exclusion [3][15]. - The trend of mocking "主理人" has become prevalent on social media, with users sharing their negative experiences and creating parody content [4][6]. Group 2: Reasons for Backlash - The initial appeal of "主理人" as passionate and professional has been undermined by some who fail to deliver on their promises, leading to consumer disillusionment [6][9]. - Consumers express frustration over inflated prices, often paying a premium for products that do not meet their expectations in quality or service [8][12]. - The concept of "主理人" has been diluted as it is now used by various small business owners, leading to a loss of its original prestige and meaning [19][22]. Group 3: Service Issues - Reports of poor customer service, such as non-acknowledgment of new customers and exclusive treatment for regulars, contribute to negative perceptions of "主理人" establishments [15][18]. - The use of elitist practices, such as reservation-only policies and exclusive menus, alienates potential customers and fosters resentment [18][19]. Group 4: Impact on Genuine Practitioners - Some dedicated coffee shop owners feel unfairly targeted by the backlash against "主理人," as they strive to maintain quality and customer satisfaction [23][25]. - There is a call for a rebranding of the term "主理人" to better reflect genuine passion and professionalism without the associated pretentiousness [25][26].