“撞”出流量后：理想隔空邀约再撞 乘龙卡车内涵“活着，才有资格谈理想”

Core Viewpoint - The incident involving the collision test video of the Li Auto i8 and a truck has sparked significant controversy, with both parties exchanging statements regarding the validity and implications of the test results [11][12][13]. Group 1: Incident Overview - The incident began during the launch of the Li Auto i8 on July 29, where a video showed the i8 colliding with a heavy truck, resulting in dramatic outcomes for the truck [11]. - Following the video, the truck manufacturer, Chenglong, issued statements claiming the test conditions were misleading and not reflective of real-world scenarios [3][12]. - Chenglong's social media presence saw a significant increase in engagement, with over 50,000 new followers on Douyin within two days, indicating heightened public interest [5]. Group 2: Responses from Li Auto and Chenglong - Li Auto defended the test, stating it was conducted by a third-party organization, China Automotive Engineering Research Institute, and adhered to all regulations [13]. - Chenglong's parent company, Dongfeng Liuzhou Motor, issued a formal statement claiming the video constituted serious infringement and misled the public, damaging their brand reputation [13][14]. - Li Auto executives publicly challenged Chenglong to a live retest, emphasizing confidence in their vehicle's safety [14]. Group 3: Company Background and Performance - Dongfeng Liuzhou Motor, established in 1954, produces both commercial and passenger vehicles, with a production capacity of 100,000 commercial vehicles and 400,000 passenger vehicles annually [14]. - In the first half of 2025, Dongfeng Liuzhou Motor reported sales of 23,348 commercial vehicles, marking a 24.3% year-on-year increase, with a target of 40,000 to 43,000 units for the full year [14].