Core Viewpoint - The incident involving the collision test video of the Li Auto i8 and a truck has sparked significant controversy, with Dongfeng Liuzhou Automobile (Dongfeng Liuqi) claiming that the portrayal is misleading and has harmed their brand reputation [8][9]. Group 1: Incident Overview - The controversy began during the launch of the Li Auto i8 on July 29, where a video showed the i8 colliding with a heavy truck, which was later identified as a Chenglong truck [8]. - Chenglong responded to the incident, stating that the testing conditions depicted in the video were not representative of real-world scenarios and urged consumers to view the situation rationally [3][8]. - Following the incident, Chenglong's social media presence surged, gaining over 50,000 new followers on Douyin within two days [4]. Group 2: Company Responses - Chenglong issued a statement asserting that the video used by Li Auto constituted serious infringement and misled the public, damaging their brand and commercial reputation [9]. - Li Auto defended its testing methodology, claiming it was conducted by a third-party organization, China Automotive Research, which confirmed that the testing adhered to all regulations and standards [9][10]. - Li Auto executives publicly challenged Chenglong to a live retest of the collision scenario, indicating confidence in their vehicle's safety performance [10]. Group 3: Company Background - Dongfeng Liuqi, established in 1954, is a major state-owned enterprise with a production capacity of 100,000 commercial vehicles and 400,000 passenger vehicles annually [10]. - The Chenglong brand serves significant clients in logistics and transportation, including major companies like SF Express and JD Logistics [10]. - In the first half of 2025, Dongfeng Liuqi reported a commercial vehicle sales volume of 23,348 units, reflecting a year-on-year growth of 24.3% [10].
2天涨粉5万,乘龙卡车发内涵海报“活着才有资格谈理想”