单品引流、场景消费、文化增值！文旅精品“牵手”夏日冰品释放消费活力

Core Insights - The article highlights the rising trend of cultural creative ice products during the summer tourism peak in China, showcasing how these products enhance the visitor experience and drive foot traffic to tourist attractions [1][10]. Group 1: Cultural Creative Ice Products - The "Ice Mo Mo," an ice cream that mimics the shape of the famous Shaanxi dish Roujiamo, combines sweet and savory flavors, reflecting local culture through its design and packaging [4][5]. - Various themed ice creams, such as the "Tang Yun Ice Cream" series featuring iconic figures and landmarks from the Tang Dynasty, are gaining popularity for their diverse flavors and cultural significance [8][10]. Group 2: Social Media and Visitor Engagement - High-quality, visually appealing ice creams serve as "check-in" items and social media shareable content, effectively increasing visitor spending and attracting more tourists through online sharing [10][13]. - The cultural experience and enjoyment of sharing these unique ice creams contribute to their status as "social currency" among visitors [13]. Group 3: Museum and Historical Integration - The Liaoning Provincial Museum has introduced over ten unique cultural creative cold drinks, designed to enhance the visitor experience while showcasing local heritage [15]. - Ice creams inspired by historical artifacts, such as the jade pig dragon and the "Zan Hua Shi Nu Tu" blind box series, offer a playful way for visitors to engage with history [19][21]. Group 4: Architectural Inspirations - Ice creams modeled after significant historical architecture, like the Jin Shrine's Water Mirror Platform, attract tourists who enjoy taking photos and sharing their experiences [25][27]. - The integration of local flavors into ice creams shaped like ancient artifacts, such as the Shang Dynasty bronze vessels, creates a unique culinary experience that connects visitors to regional culture [34][36].