Core Insights - Chaozhou, Guangdong is a globally recognized production base for wedding dresses and formal attire, producing over 20 million sets annually, with over 90% for export [1][8] - Despite external challenges, Chaozhou wedding dresses remain the preferred choice for many overseas clients, particularly from the United States [1][3] Industry Overview - The wedding dress market in the U.S. predominantly favors purchasing over renting, with strict timelines for orders that cannot be delayed or increased in price [3][12] - Chaozhou factories are currently fulfilling significant orders from the U.S., Europe, Latin America, and the Middle East, with specific design requirements based on regional preferences [5][8] Production and Craftsmanship - The production of wedding dresses involves intricate craftsmanship, with skilled artisans in Chaozhou, such as embroiderers, contributing to the high-quality output that is difficult to replicate elsewhere [10][12] - The production process remains in China despite trade tensions, as the craftsmanship and quality are unmatched compared to lower-cost regions like Southeast Asia [8][12] Market Dynamics - The wedding dress industry is seasonal, with major trade shows occurring from July to August, leading to new orders that align with U.S. market demands [14] - A well-established supply chain for raw materials in China supports the industry, ensuring timely access to necessary components [16] Innovation and Sales Channels - Chaozhou wedding dress companies are innovating by integrating technology into their production processes, significantly reducing labor time and costs [17][19] - The rise of cross-border e-commerce has opened new sales channels, with many companies reporting substantial increases in sales volume and revenue [19][21][22] - A shift from high-volume production to small-batch, customized orders is becoming prevalent in the industry [25]
一线调研丨90%以上销往海外 潮州婚纱为何难以替代?
Sou Hu Cai Jing·2025-08-03 05:35