董明珠压力大,小米空调,线上销量只落后格力2%了
Sou Hu Cai Jing·2025-08-03 06:00

Group 1 - The core point of the article highlights the significant increase in air conditioner sales during the hot summer months, with a year-on-year growth of over 50% in May, June, and July due to high temperatures and government subsidies [1] - Xiaomi has emerged as a strong competitor in the online air conditioner market, ranking third with market shares of 14.25%, 17%, and 16.5% over the three months, closing the gap with Gree, which is only 2% ahead [3][8] - The average market shares for the three months show Midea at 22.85%, Gree at 17.66%, and Xiaomi at 15.92%, indicating that Gree's lead over Xiaomi is narrowing [8] Group 2 - Xiaomi's air conditioner sales have seen a remarkable growth rate, with a year-on-year increase of over 65% in the first quarter and capturing 16.2% of the online market in the second quarter, solidifying its position as the third-largest player [8] - The competitive landscape is putting pressure on Gree, as Xiaomi's rapid growth in the air conditioning sector poses a significant challenge, especially given the historical rivalry between Xiaomi and Gree's leadership [11][13] - Gree has struggled to diversify successfully into other product categories, while Xiaomi has successfully expanded into various sectors, including air conditioning, which adds to the pressure on Gree's leadership [13]