
Core Insights - The 2025 PTS Beijing International Trend Toy Exhibition, hosted by Pop Mart, took place from August 1 to 3, featuring the theme "Return of Playfulness, Seeking the Wilderness of the Heart" [1] - The exhibition attracted major international IP giants such as Disney, Universal, and Bandai, alongside Pop Mart's well-known IPs like THE MONSTERS, MOLLY, DIMOO, SKULLPANDA, CRYBABY, and Zsiga [1] - The event saw overwhelming attendance, with queues extending hundreds of meters during peak times, indicating strong consumer interest and engagement [1] Attendance and Consumer Experience - The exhibition was characterized by high foot traffic, with popular IP-themed booths drawing large crowds and long lines for photo opportunities [1] - Interactive experience areas maintained high popularity, with wait times for certain attractions exceeding one hour [1] - Some consumers expressed frustration on social media regarding the limited availability of certain products, leading to sellouts within minutes of their release [3] Product Demand and Sales - Multiple limited edition products generated a buying frenzy, with some items selling out shortly after their launch, and certain booths completely depleting their stock by 3 PM on the first day [3] - Despite the challenges of long wait times and limited product availability, many attendees reported satisfaction with their purchases, highlighting the appeal of the showcased IPs and exclusive designer signatures [5]