Sou Hu Cai Jing·2025-08-03 07:47Group 1 - The core viewpoint of the articles revolves around the competitive landscape of the food delivery market in China, particularly focusing on the strategies employed by platforms like Meituan, Taobao Shanguo, and JD's Qixian Xiaochu [1][2][4] - Meituan has reduced its subsidy offerings significantly, moving from automatic "0 yuan exchange coupons" to member-exclusive random free meal coupons, indicating a shift towards more sustainable practices in response to regulatory pressures [1][2] - Taobao Shanguo has aggressively pursued market share, achieving over 90 million daily orders in collaboration with Ele.me, and has invested an estimated 20 billion yuan in subsidies since entering the market [2][3] Group 2 - Taobao Shanguo has launched multiple marketing campaigns featuring numerous celebrities as brand ambassadors, significantly increasing its visibility and competitive edge over Meituan and JD [3][4] - The platform's marketing strategy includes extensive advertising across various media, including online platforms and outdoor displays, indicating a substantial investment in brand promotion [4] - Despite regulatory pressures that have temporarily paused aggressive competition, the food delivery market remains highly competitive, with companies preparing for a prolonged battle for market dominance [4]