“轻量级”“小而美”优势明显！借数字经济“东风” 泳装产业全球化2.0蓝图已展开

Core Insights - The swimming suit market is experiencing a sales peak during the summer, with Xingcheng, a small coastal city in Liaoning, being a significant player, producing one out of every four swimming suits sold globally [1][12] - Xingcheng's swimming suit industry has evolved over 40 years from small workshops to a global production hub, supported by local government initiatives [8][14] Industry Overview - Xingcheng has approximately 1,300 swimming suit manufacturing companies, with 17 of them being large-scale enterprises, and around 300 supporting companies in fabric, dyeing, and digital printing [8] - The local government is actively promoting the swimming suit industry towards clustering, high-end development, and globalization [8] Sales and Marketing Strategies - To combat seasonal sales fluctuations, companies are exploring various methods, including live streaming and collaborations with water parks [3][6] - The swimming suit wholesale market in Xingcheng hosts nearly 200 stores, primarily catering to external buyers [5] Production and Employment - Many swimming suit companies are located in suburban areas to attract more rural workers, with over half of the 237 administrative villages in the county having swimming suit processing facilities [11] - Most companies operate with around 50 employees, allowing for flexible production capabilities [11] Technological Advancements - The trend towards smart manufacturing is evident, with over 30% of the 33,000 production devices in Xingcheng utilizing advanced international technology [13] - The use of automated cutting, digital printing, and automated fabric laying in large-scale enterprises has reached 90% [13] Global Expansion - Xingcheng's swimming suit industry has initiated overseas brand acquisition strategies since around 2010, acquiring seven foreign R&D companies to enhance its global presence [18] - The annual production volume of swimming suits in Xingcheng has reached 170 million pieces, making it one of China's three major swimming suit production bases [18] Future Directions - The local government plans to drive industry upgrades through technological innovation, introducing smart manufacturing and establishing flexible production lines to meet global customization demands [18] - There are initiatives to integrate global designer resources for cross-border design collaboration and rapid sampling, aiming to shorten international order delivery times [18]