OpenAI杀入通用AI Agent背后：四大技术流派与下一个万亿流量之战

Core Insights - The introduction of ChatGPT Agent marks the beginning of a competitive landscape for general AI agents, potentially reshaping the market dynamics and becoming a significant traffic entry point for the next generation of the internet [2][3][64]. Group 1: ChatGPT Agent Overview - OpenAI's ChatGPT Agent was introduced on July 17, showcasing its ability to assist users in various tasks, such as ordering products or generating presentations [4][5]. - The ChatGPT Agent integrates two previously separate tools, Deep Research and Operator, to combine search and execution capabilities [8][10]. Group 2: Technical Approaches in AI Agents - There are four main technical approaches in the AI agent landscape: browser-based, sandbox virtual machine, large model with sandbox, and workflow plus tool integration [11][59]. - The browser-based approach, exemplified by OpenAI's ChatGPT Agent, offers high versatility but suffers from slow performance and high token consumption [12][15][20]. - The sandbox virtual machine approach, represented by Manus, provides high local execution efficiency but has limited access to external services [23][33][38]. - The large model with sandbox approach, as seen in GensPark, sacrifices generality for speed and stability, focusing on specific workflows [40][51]. - The workflow plus tool integration approach, utilized by companies like Pokee, emphasizes speed and delivery but lacks general applicability [52][57]. Group 3: Market Dynamics and Future Trends - The competition in the AI agent market is expected to intensify, with the potential for new companies to emerge as leaders [66][69]. - The concept of "ghost clicks" suggests that future internet traffic will be driven by agents rather than human users, leading to significant changes in advertising and content monetization [67][72]. - OpenAI's ChatGPT currently handles approximately 2.5 billion user commands daily, equating to an annualized volume of 912.5 billion, which represents 18% of Google's annual search volume [75][76].