Workflow
2024年从货架到消费者:无缝物流的实践艺术研究报告
Sou Hu Cai Jing·2025-08-03 08:27

Core Insights - The report emphasizes the critical role of seamless logistics in reshaping the retail ecosystem, highlighting that logistics is no longer just about delivery but a key variable determining brand success [1][8]. Group 1: Retail and Logistics Interconnection - The retail market is undergoing unprecedented changes, with e-commerce growth in Southeast Asia and a resurgence of offline stores, as consumers seek both convenience and immersive shopping experiences [2][13]. - A study by Harvard Business School indicates that nearly half of intended purchases are lost when customers encounter out-of-stock situations, underscoring the importance of inventory availability [2][21]. - Excess inventory poses a hidden risk, as brands must manage stock levels carefully to avoid markdowns and optimize space in physical stores [2][3]. Group 2: Logistics as a Solution to Retail Challenges - Retail operational pain points, such as customer loss due to stockouts and cost pressures from excess inventory, are fundamentally linked to insufficient logistics efficiency [3][6]. - Companies face two primary logistics strategies: building in-house teams or partnering with third-party logistics (3PL) providers, with 3PLs often offering better flexibility and cost efficiency [3][4]. - 3PLs can significantly reduce logistics costs, which typically account for 15% of operational expenses, through optimized inventory management and streamlined processes [3][4]. Group 3: Technological Empowerment in Logistics - Real-time tracking systems and digital platforms enhance communication and decision-making across the supply chain, improving overall efficiency and customer experience [4][6]. - The integration of technology allows brands to provide accurate order status updates, thereby enhancing customer satisfaction [4][6]. Group 4: Case Studies Highlighting Logistics Impact - Faber-Castell improved its delivery times from 2-3 days to 1-2 days through logistics partnerships, resolving stockout and inventory issues [5][6]. - Kopi Kenangan's Cerita Roti benefited from a "same-day delivery" service, ensuring product freshness and maintaining a 95% on-time delivery rate [5][6]. - By Invite Only enhanced operational efficiency by switching to a professional logistics partner, achieving a stable twice-a-week replenishment schedule [5][6]. Group 5: Choosing the Right Logistics Partner - Retailers must consider various factors when selecting logistics partners, including national coverage, real-time tracking capabilities, and flexibility in delivery schedules [7][8]. - For brands with cross-border operations, the logistics partner's customs clearance capabilities and overseas warehouse presence are crucial for efficiency [7][8]. Group 6: Future of Retail Driven by Logistics - As consumer expectations for shopping experiences rise, logistics will play an increasingly vital role in retail success, shifting from a cost center to a growth engine [8][9]. - The ability to adapt logistics strategies dynamically based on demand will be essential for retailers to avoid stockouts and manage inventory costs effectively [8][9].