思明区仲夏消费季启幕 首场啤酒嘉年华点燃“夜厦门”

Group 1 - The 2025 Xiamen Beer Consumption Season officially launched on August 1, aiming to stimulate summer night consumption in Xiamen [1][3] - The first event of the summer consumption season, the Xiamen Beer Carnival, featured a vibrant atmosphere with beer, food, music, and performances, attracting many citizens and tourists [3][5] - The event focuses on "experiential consumption," linking various sectors such as dining, retail, and cultural tourism, to create a positive cycle of consumption activation and urban development [3][5] Group 2 - During the 2025 Xiamen Beer Consumption Season, the Siming District will leverage the summer consumption peak and the important "9.8" investment promotion conference, implementing a "1(main venue) + 3(sub-venues) + N(food streets)" model to enhance diverse consumption scenarios [5][7] - The Siming District is promoting the "2025 Siming Shopping Festival" in conjunction with the beer consumption season, offering various promotional activities such as discounts and themed markets to create a lively market atmosphere [7] - The district aims to enhance the heat and purchasing power of the beer consumption season by focusing on "night drinking," "night dining," "night tourism," "night shopping," and "night entertainment," thereby establishing Siming as a benchmark area for night economy in the country [7]