汇丰晋信等公募联手险企 权益类产品代销密集落地

Core Viewpoint - The collaboration between public funds and insurance companies is increasing, with several public fund institutions announcing partnerships with specific insurance companies for product distribution, indicating a shift in sales strategies within the insurance industry [1][2][4]. Group 1: Collaboration Between Public Funds and Insurance Companies - On August 1, public fund institutions such as HSBC Jintrust, Rongtong, and Nuoan announced the inclusion of specific insurance companies, including Sunshine Life and China Life, as distribution partners for their products [1][2]. - The number of funds distributed by insurance companies is relatively low, with China Life leading among licensed insurance companies with 6,250 funds, compared to 11,114 by Shanghai TianTian Fund Sales [2]. - Recent announcements show a notable increase in the distribution of equity products by insurance companies, contrasting with their historical focus on fixed-income or money market funds [2][3]. Group 2: Changes in Insurance Sales Strategies - Insurance companies are adjusting their sales strategies due to a decline in the preset interest rates for traditional life insurance products, which have been reduced from 2.5% to 2.0% [4]. - The insurance industry is exploring diversified sales models, with some companies encouraging internal staff to transition to external sales roles and implementing more motivating assessment mechanisms [5][6]. - The complexity of insurance sales processes compared to the quicker sales cycles of funds has led companies to use funds as a primary sales tool, enhancing customer engagement and potentially boosting insurance sales [5][6].