惠民保变革：差异化定价众口难调

Core Viewpoint - The article discusses the evolving landscape of "Hui Min Bao," a special type of commercial health insurance in China, amid new regulatory guidelines aimed at promoting high-quality development in urban commercial medical insurance [2][3]. Regulatory Developments - The National Financial Supervision Administration issued a notice emphasizing the need for urban customized commercial medical insurance to incorporate new medical technologies, drugs, and devices into its coverage [2]. - The notice also calls for adherence to the principle of risk pricing, differentiation in pricing, and avoidance of low-price, disorderly competition [2][3]. Market Positioning and Challenges - Experts express concerns about the future positioning of Hui Min Bao, particularly regarding its alignment with the principles of differentiated pricing and its ability to maintain its inclusive nature [3][4]. - There are questions about how to define "monopolistic sales" in a market where many Hui Min Bao products have merged, leading to a "one city, one insurance" model [3][7]. Pricing Strategies - Some regions are experimenting with differentiated pricing for Hui Min Bao, with premiums adjusted based on age and health status [4]. - The approach aims to balance risk and affordability, ensuring that the overall insurance burden on families does not increase [4][5]. Product Design and Market Interest - Hui Min Bao products are primarily designed for individuals with pre-existing conditions, using a model of relaxed underwriting combined with reduced compensation ratios [5]. - Despite an estimated market potential of 150 to 200 billion yuan, interest from insurance companies remains limited due to the unique nature of Hui Min Bao products [5][6]. Policy Support and Implementation - Effective policy support is deemed crucial for achieving the inclusive nature of Hui Min Bao, with recent initiatives from the healthcare department aimed at enhancing its operational framework [6][8]. - The upcoming commercial insurance innovation drug directory is expected to be integrated into local Hui Min Bao products, enhancing their coverage of innovative drugs [10][12]. Overlap with Basic Medical Insurance - There is a significant overlap between the special drug lists of Hui Min Bao and basic medical insurance, with a reported 40% similarity [10][11]. - This overlap is attributed to timing discrepancies in the adjustments of the two insurance categories, which may complicate the integration of new drugs into Hui Min Bao [11][12]. Future Considerations - The article highlights the need for a clear understanding of how innovative drugs will be incorporated into Hui Min Bao and the implications for patient access and insurance coverage [10][13]. - The potential for increased claims due to the inclusion of innovative drugs is considered low, as Hui Min Bao products are designed to be flexible in terms of premium and coverage adjustments [13].