Group 1 - The core viewpoint of the article highlights the rapid growth of "group broadcasting" on Douyin, which has increased from an average of 4,000 to 7,500 live streams per day, attracting significant viewer engagement and high-value transactions [1] - Douyin has implemented new management rules to address issues of inappropriate content and emotional fraud in "group broadcasting," with penalties including indefinite suspension of live streaming privileges for violating accounts [1] - The article notes that some agencies are still infringing on the rights of hosts by imposing unreasonable streaming durations and high penalties, leading to potential sanctions against these agencies by Douyin [2] Group 2 - The recent recognition of "group broadcasting" as a quality live streaming format by the China Internet Association indicates its evolution from a nascent stage to a more mature and artistic phase [2] - Experts emphasize the need for platforms to establish regulations that promote a healthy and diverse live streaming environment, ensuring compliance and protecting the rights of hosts [2]
抖音团播日均增至7500场!出台规则严格管控欺诈诱导