吴声2025年度演讲：词是旧的，意义才是新的

Core Insights - The event "New Species Explosion 2025" emphasizes the significance of AI in reshaping business through a philosophical lifestyle cycle, focusing on the reconstruction of meaning in specific scenarios [1][2][21] - The presentation outlines four innovative methods for "meaning reconstruction": NOW (connection in the present), FLOW (smooth human-machine interaction), HERE (narrative beyond presence), and EGO (consensus of self) [1][22][26] Group 1: Scene Creation and Evolution - The concept of "scene creation" has evolved over the past decade, highlighting the importance of well-designed scenarios in driving the growth of new business entities [6][14] - The case of "Three Wings Bird" illustrates the transition from product-focused strategies to personalized home scene customization, emphasizing the need for effective time management over mere spatial efficiency [9][10] - Red Star Macalline's transformation into an "AI home life destination" showcases the integration of home appliances, furniture, and decoration into a cohesive business model [12][14] Group 2: Instant Emergence and Meaning Reconstruction - The notion of "instant emergence" suggests that the evolution of AI applications will occur through meticulously designed scenarios, avoiding superficial trends [15][19] - The advancements in AI technology, such as Amazon's robotics and Google's Gemini Robotics, indicate a shift towards cognitive capabilities, although the full potential of AI remains to be realized [17][19] - The potential economic impact of AI is significant, with projections suggesting a GDP growth of 20-30%, indicating a transformative phase for society [19] Group 3: Connection and User Engagement - The concept of NOW emphasizes the importance of real-time connections facilitated by AI, which compresses processes and enhances user engagement [26][29] - The success of brands like Three Squirrels demonstrates the effectiveness of a decentralized organizational model that aligns with the values of younger consumers [34][35] - Xiaomi's approach to integrating consumer electronics into the automotive sector exemplifies the restructuring of organizational systems to enhance connectivity and efficiency [36] Group 4: Fluid Human-Machine Interaction - The evolution of human-machine interaction is characterized by the emergence of "intelligent agents" that enhance user experiences through seamless integration [47][50] - The concept of "physical AI" is reshaping interactions in the physical world, allowing for a more intuitive and responsive environment [57][59] - Brands like AAC Technologies are pioneering the integration of sensory technology to create immersive human-machine interactions [58][59] Group 5: Narrative Beyond Presence - The importance of physical presence in retail is highlighted through the innovative store concepts of brands like Anta, which create immersive and community-focused experiences [80][81] - The shift towards experiential retail emphasizes the need for physical spaces to resonate with digital narratives, enhancing customer engagement [84][85] - The concept of "here" as a narrative tool underscores the significance of local culture and community in shaping brand experiences [91][93] Group 6: Consensus of Self - The emphasis on individual uniqueness and collective consensus is illustrated through brands like Mao Geping, which focus on personalized beauty experiences [106][107] - The concept of "new balanceism" in health and wellness reflects a growing societal focus on achieving equilibrium in the face of rapid technological change [110][113]