7 Things to Know About Amazon -- Some May Surprise You

Core Insights - Amazon has a significant market capitalization of $2.45 trillion and generates approximately $650 billion in annual revenue, with a net profit margin of around 10% [8][9] - The company employs about 1,556,000 full-time and part-time employees, making it the world's second-largest employer [7] - Amazon's brand value is estimated at $356 billion, ranking it as the fourth-most valuable brand globally [11] Company Background - Amazon was originally named Cadabra before being rebranded to its current name, which reflects its wide range of products from A to Z [4] - The company has evolved from a simple online retailer to a major player in various sectors, including cloud computing with Amazon Web Services (AWS) [12][13] Financial Performance - Since its IPO in May 1997, Amazon has experienced an average annual growth rate of 32%, turning an initial investment of $10,000 into nearly $26 million [9] - The company derives 59% of its revenue from services, indicating a strong presence in the cloud computing market [12] Business Diversification - Amazon operates multiple businesses and brands, including Whole Foods Market, Zappos.com, and Twitch, and offers various services under the Amazon Prime umbrella [12][13] - The company has also ventured into healthcare and robotics, indicating a strategy of diversification and innovation [13]