“体文旅”融合带来千亿旅游收入

Core Insights - The successful hosting of the Beijing Winter Olympics has significantly boosted the sports industry in Beijing and Zhangjiakou over the past decade, leading to the development of the "Beijing-Zhangjiakou Sports Culture and Tourism Belt" [1] Group 1: Sports Events and Activities - The Zhangjiakou region has hosted a variety of sports events since the Winter Olympics, including 13 international and 37 domestic snow sports events, along with 438 cultural tourism activities, attracting approximately 195,000 participants for professional training [2][4] - The recent basketball competition in Zhangjiakou involved 630 participants from 24 counties, showcasing the integration of sports and education in the region [2][4] - The 9th Chongli 168 Super Trail Running Race attracted 11,117 participants from 22 countries, marking the largest scale in its nine-year history [5] Group 2: Tourism Development - The "Beijing-Zhangjiakou Sports Culture and Tourism Belt" has led to the creation of various tourism routes, enhancing the local economy and promoting winter sports culture [4][9] - The region is diversifying its offerings beyond winter sports, with attractions like the Fulong Ski Resort and the Yudushan scenic area, which are popular among tourists and sports enthusiasts alike [6][7] - In 2024, Zhangjiakou is expected to receive over 94 million tourists, generating more than 110 billion yuan in tourism revenue [9] Group 3: Economic Impact - The integration of sports, culture, and tourism is becoming a vital force in driving the economic development of Zhangjiakou, with a focus on year-round tourism activities [8][9] - The Fulong Four Seasons Town has become a key player in the local night economy, attracting families and tourists with its diverse offerings [8]