500元/斤！“荔中爱马仕”破圈

Core Insights - The article discusses the rise of "Ice Lychee," a high-end lychee variety priced at 500 yuan per pound, and how technology has enabled its premium positioning in the market [1][3] - The cultivation of Ice Lychee has evolved from traditional methods to advanced agricultural practices, significantly impacting production efficiency and quality [3][4] Group 1: Product Development and Pricing - Ice Lychee was developed by Huang Zhiqiang in collaboration with agricultural research institutions, and its unique appearance and taste have contributed to its high market price [3][6] - Current prices for Ice Lychee are 380 yuan per pound for first-grade fruit and 760 yuan for special-grade fruit, with strong demand across major cities in China and even international markets like Singapore [2][6] Group 2: Technological Advancements - The transition from traditional to smart farming practices has been crucial, with the introduction of mechanization and automation, such as the use of drones and rail systems for transporting fruit [3][4] - Innovative pest control methods, like light-driven pest avoidance technology, have reduced reliance on chemical pesticides, ensuring healthier crops [4] Group 3: Market Strategy and Quality Control - The company has implemented a staggered harvest strategy to ensure continuous supply and maintain high quality, with only a small percentage of fruit meeting the strict quality standards for Ice Lychee [6] - A new quality standard for Ice Lychee has been established in Dongguan, which includes specific criteria for appearance, flavor, and maturity, further solidifying its premium market position [6]