Xin Jing Bao·2025-08-03 22:54Core Insights - The LABUBU phenomenon has become a significant cultural symbol, contributing to Pop Mart's market capitalization exceeding HKD 300 billion, marking a new high since its IPO [1] - The Pop Mart City Park in Beijing has seen a surge in popularity, especially during the summer, attracting a diverse range of visitors [1] - The park features various interactive activities, including a stamp collection game, which has become a popular attraction among visitors [1] Group 1 - The park's merchandise offerings are diverse, with LABUBU-themed products being particularly popular among visitors [1] - The IP-themed dining options within the park, such as LABUBU-shaped waffles and creative ice creams, have also become a consumer hotspot [2] - The Pop Mart City Park, opened in September 2023, covers approximately 40,000 square meters, making it a lightweight urban theme park compared to larger competitors [2] Group 2 - The park is undergoing redesign and renovation, with two-thirds of the area being upgraded, yet visitor enthusiasm remains high [2] - Ticket prices have been adjusted, with weekday tickets reduced from 150 yuan to 88 yuan, and peak day tickets from 180 yuan to 118 yuan, which has been perceived as good value by visitors [2] - Pop Mart aims to continuously introduce new IP scenes and interactive projects, enhancing the emotional connection between fans and IPs while exploring broader development opportunities in the industry [3]