Hengrui Pharma(SH:600276) Chang Jiang Shang Bao·2025-08-03 23:32Core Viewpoint - Heng Rui Medicine has undergone significant strategic changes under the leadership of Sun Piaoyang, focusing on innovative drug development and international collaboration, which has led to a recovery in performance after a period of decline [2][4][24]. Group 1: Strategic Changes - Sun Piaoyang returned as chairman and initiated major reforms, including restructuring the sales team and emphasizing research and development (R&D) for innovative drugs [3][6][13]. - The company shifted its strategy from generic drugs to innovative drugs, cutting 60% of its generic drug R&D projects to allocate resources to innovation [14][15]. - Heng Rui Medicine has established a new operational model, moving from a marketing-driven approach to a research-driven one, significantly reducing the number of sales personnel while increasing R&D staff [16][19]. Group 2: Financial Performance - After experiencing a decline in revenue and net profit in 2021 and 2022, Heng Rui Medicine reported record highs in revenue and net profit for 2024, with revenue reaching 279.85 billion yuan and net profit at 63.37 billion yuan, marking a year-on-year growth of 22.63% and 47.28% respectively [24][26]. - The company's innovative drug sales reached 138.92 billion yuan in 2024, reflecting a 30.60% increase compared to the previous year [26]. Group 3: International Collaboration - Heng Rui Medicine has successfully engaged in international collaborations, licensing its innovative drug projects to global pharmaceutical giants, with potential transaction values reaching up to 120 billion yuan [3][27]. - The "borrowing a boat to go to sea" strategy involves partnering with international companies to leverage their sales networks while focusing on R&D, which has proven effective in expanding market reach [27]. Group 4: Future Challenges - Despite the successes, Heng Rui Medicine faces challenges in product differentiation, cost control, and regulatory compliance as it aims to establish itself as a global pharmaceutical leader [28][29].