Apple(US:AAPL) PYMNTS.comยท2025-08-04 00:35Core Viewpoint - Apple is developing a search experience akin to ChatGPT, forming a dedicated team to create an "answer engine" that can crawl the web for general knowledge responses [2][3]. Group 1: Development of AI Capabilities - The newly formed "Answers, Knowledge and Information" (AKI) group is focused on building a system to enhance search capabilities across Apple's products, including Siri, Spotlight, and Safari [2]. - Apple is exploring both a standalone app and new back-end infrastructure to support these search capabilities [2]. - Job openings for the AKI team emphasize the need for experience in search algorithms and engine development, indicating a serious commitment to this initiative [3]. Group 2: Strategic Direction and Investment - Apple CEO Tim Cook announced plans to significantly increase investments in AI and allocate more staff to develop Apple Intelligence features [3][4]. - Cook mentioned that progress is being made to enhance Siri with more AI capabilities, aiming for a more personalized and integrated experience in iOS [4]. Group 3: Competitive Landscape and Challenges - There are concerns among investors regarding Apple's position in the AI market, with reports suggesting that Apple lags behind competitors in generative AI rankings [5]. - Analysts have criticized Apple's strategy, suggesting that the company risks falling behind as rivals rapidly develop and launch new AI tools [5].