暴打麦肯基，西安人藏了20年的秘密是什么？

Core Viewpoint - The article discusses how a domestic cold noodle shop, Wei's Cold Noodles, has successfully competed against major fast-food chains like KFC and McDonald's by diversifying its menu and creating unique offerings such as large Angus beef burgers priced at 15 yuan, attracting many tourists to queue for them [1] Group 1: Business Strategy - Wei's Cold Noodles has expanded its business model beyond traditional cold noodles to include hamburgers, ice cream, foot massages, traditional Chinese medicine, and tea, showcasing a broad range of services [1] - The brand has been developed over a span of more than 20 years, indicating a long-term strategic vision and adaptability in the fast-food market [1] Group 2: Market Position - The company has positioned itself as a significant player in the fast-food industry, effectively challenging established brands and creating a unique identity that resonates with consumers [1] - The success of Wei's Cold Noodles highlights the potential for local brands to thrive in a competitive market dominated by international fast-food chains [1]