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ChinaJoy上的广东制造:模玩厂商点燃IP经济
2 1 Shi Ji Jing Ji Bao Dao·2025-08-04 01:45

Core Insights - The 22nd China International Digital Interactive Entertainment Expo (2025 ChinaJoy) commenced on August 1 in Shanghai, attracting a large number of players to experience the latest gaming products from domestic and international exhibitors [1] - The event not only featured major manufacturers and popular games but also attracted various model and peripheral manufacturers, showcasing the growth of the IP economy and the "Guzi" economy in China [1] - Guangdong enterprises were notably prominent at the expo, benefiting from the development guidance of creating a "trendy toy capital" in cities like Dongguan, leading to a well-established industrial chain and ecosystem in the trendy toy industry [1] Industry Summary - The expo highlighted the increasing recognition of Chinese manufacturers in both domestic and overseas markets, driven by original designs and high-quality production [1] - The presence of a significant number of exhibitors from Guangdong indicates the region's strong position in the trendy toy industry, which has developed a comprehensive industrial chain [1]