2025跨境电商服务商网络赋能产业带增长报告

Core Viewpoint - The report highlights the emergence of cross-border e-commerce service providers as a new engine for industrial belt growth, facilitating the transition from "product export" to "brand export" for Chinese industries in the global market [1][8]. Group 1: Development of Cross-Border E-Commerce Service Providers - Cross-border e-commerce service providers have evolved through four stages: the embryonic phase (before 2014), growth phase (2015-2019), explosive phase (2020-2022), and the current momentum transition phase (2023-present) [2][16]. - The market for cross-border e-commerce service providers is projected to exceed $360 billion (over 2.5 trillion RMB) by 2024, with logistics and warehousing accounting for over 20% of this market [2][26]. Group 2: Service Provider Market Insights - The logistics and warehousing sector has developed a complete chain, including first-mile transport, overseas warehousing, and last-mile delivery, with a market size exceeding $230 billion [3][30]. - Marketing promotion has shifted from traditional advertising to influencer marketing and AI-driven targeted advertising, with a market size exceeding $100 billion [3][30]. Group 3: Challenges in Industrial Belt Transformation - Over 65% of industrial belt enterprises have engaged in cross-border e-commerce for less than two years, facing challenges such as knowledge barriers, talent shortages, and slow startup times [4][39]. - 44% of enterprises report a lack of professional talent, particularly those familiar with the entire process, highlighting the need for modular services from providers [4][5]. Group 4: Demand for Localized Services - There is a growing demand for localized services, with 69% of enterprises prioritizing the qualifications and professionalism of service providers, and 55% emphasizing local response speed [5][39]. - Over 41% of enterprises plan to increase operational support investment, while 36% intend to enhance marketing promotion efforts [5]. Group 5: Amazon SPN Network - The Amazon SPN service provider network, established in 2015, has integrated over 700 service providers across eight categories, covering logistics, overseas warehousing, compliance, and marketing [6][19]. - The SPN network facilitates a collaborative ecosystem, providing tailored services to emerging industrial belts and enhancing supply chain efficiency [6][8]. Group 6: Future Trends - The cross-border e-commerce service provider market is expected to see three major trends: the release of significant demand from industrial belts, the growth of specialized services driven by global e-commerce expansion, and the deep application of AI technology [7][8]. - AI applications are expected to lower the barriers for industrial belt transformation, with innovations in logistics optimization and automated market reporting [7][34].