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国泰海通:割草机器人赛道迎来“奇点”时刻 推荐九号公司-WD等
Zhi Tong Cai Jing·2025-08-04 03:19

Group 1 - The core viewpoint is that boundaryless intelligent lawn mowers are leading a technological transformation in the global lawn mower industry, with the market expected to exceed 3 million units in the future [1][3] - Compared to traditional lawn mowers, intelligent products have an average annual usage cost reduced to approximately $183, benefiting from labor cost savings, ease of use, low energy consumption, environmental friendliness, diverse functions, and high mowing efficiency [2][3] - The global lawn mower market is substantial and mature, with a potential market space for intelligent lawn mowers reaching 3 million units, driven by the demand from nearly 200 million private gardens in Europe and the U.S. [3] Group 2 - The market participants are categorized into three groups: traditional industry giants like Husqvarna and Bosch, technology-driven companies like Ninebot and Ecovacs, and startups like Changyao Innovation [4] - Traditional giants have strong market channels and brand recognition but missed the opportunity in boundaryless lawn mower technology [4] - Technology-driven companies focus on independent R&D and have a first-mover advantage in boundaryless technology, with Ninebot's innovative model leading to significant revenue growth, projecting a 241% increase in lawn mower business revenue to 861 million yuan in 2024 [4]