喜茶海外门店超100家

Core Insights - The core point of the article is that Heytea has significantly expanded its overseas presence, with over 100 stores now operating internationally, marking a growth of more than six times in the past year [1] Expansion and Market Presence - Heytea has entered eight overseas markets, including Singapore, the UK, Canada, Australia, Malaysia, the US, South Korea, and Japan [1] - In the US market, the number of Heytea stores has increased from 2 to over 30 within the past year [1] Global Operations and Supply Chain - Heytea has established a comprehensive global operational system that covers the entire business chain for its overseas operations [1] - A specialized local team has been set up in the US, focusing on brand marketing, product development, operational management, supply chain management, and quality control to ensure consistent store operations and customer experience [1] - Multiple warehousing centers have been established in the US (both coasts), the UK, Malaysia, and Sydney and Melbourne in Australia to provide efficient storage and logistics services for local stores [1] - Core product ingredients for overseas stores are supplied uniformly by Heytea to maintain product quality consistency [1] - In the US, Heytea has partnered with suppliers like Sysco for localized procurement of 13 core categories, including milk and fruits [1] - The North American supply chain team has developed a "regional center warehouse + forward warehouse" model to address challenges related to dairy product stability and fruit freshness, ensuring stable supply of ingredients to stores [1]