
Core Insights - The article discusses how AI technology can enhance the understanding of pets through smart collars developed by a Shenzhen-based company, Starlink Future, which has achieved significant sales and funding milestones [1][3]. Company Overview - Starlink Future launched its first AI pet smart collar in spring 2023, generating millions of dollars in sales within three months and ranking first in its category during Amazon's Prime Day [1][3]. - The company recently completed a Pre-A round of financing, raising tens of millions of RMB, led by 01VC, with continued support from existing investors [1]. Product Features - The smart collar offers advanced features including safety tracking, daily training management, and AI health analysis [3]. - It includes a tracking function that allows pet owners to set customizable virtual fences, alerting them if their pet leaves the designated area [4]. - The collar monitors pets' activities and sleep, providing real-time alerts for any acute anomalies, with a battery life exceeding five days [4]. Market Context - The North American pet market has approximately 90 million dogs, with a 10% annual loss rate, indicating a significant demand for safety features in pet products [4]. - The global pet industry is rapidly growing, with the U.S. housing 164 million cats and dogs, yet the smart pet device segment remains relatively underdeveloped compared to food and medical insurance sectors [9]. Strategic Partnerships - Starlink Future has established a strategic partnership with Fetch Pet Insurance to develop services and algorithms that optimize pet insurance premium calculations [7]. Business Model - The company employs a "hardware + subscription" model, charging a monthly fee of $9.99 for software subscriptions, similar to competitors [12]. - The recent funding will be used for continuous iteration and mass production of the pet tracking collar and satellite integration, as well as expanding overseas channels [12][13].