重磅官宣｜抖音生活服务携手「就是爱喝」秋日饮品代言人欧阳娜娜开启“秋日奶茶局”

Group 1 - The core idea of the campaign is to encourage social interactions through the promotion of autumn-themed milk tea, leveraging the popularity of celebrity spokesperson Ouyang Nana to create a sense of urgency and excitement for meet-ups among friends [1] - The campaign includes a promotional event where users can obtain milk tea vouchers for only 0.1 yuan, available for a limited time starting from August 2, creating an incentive for users to engage with the brand and each other [1] - The initiative features prominent advertising in major cities such as Beijing, Shanghai, Guangzhou, Hangzhou, and Chengdu, utilizing large screens in key commercial areas to enhance visibility and attract attention to the campaign [1] Group 2 - The campaign introduces a new gifting feature for milk tea vouchers, allowing users to send vouchers to friends, enhancing the social aspect of the experience and encouraging more face-to-face interactions [5] - An AI filter feature called "Autumn Milk Tea Buddy" is set to launch, allowing users to create fun, shareable content that promotes the idea of virtual to in-person meet-ups, further engaging the audience [5] - A series of offline events, such as the "Hi Autumn" sharing event in Chengdu, is planned to facilitate in-person gatherings, where participants can enjoy milk tea and engage in various interactive activities [7]