

Core Viewpoint - The Chinese liquor industry is facing significant challenges in sales performance, particularly due to the impact of the "ban on alcohol" and seasonal consumption declines, with some regions experiencing sales drops exceeding 50% in June [1] Industry Summary - The Shanghai Composite Index rose by 0.20% to 3567.02 points, while the liquor sector closed at 2170.73 points, slightly down by 0.01% [1] - Among 14 liquor stocks, Kweichow Moutai saw a minor increase of 0.07%, closing at 1417.97 CNY per share, while Wuliangye and Yanghe both experienced slight declines [1] Sales Performance - According to a report from Zheshang Securities, the sales performance of liquor is under pressure, particularly in Q2 2025, with June sales significantly affected by the "ban on alcohol" [1] - Reports indicate that high-end liquor sales in instant retail have declined by approximately 15%-20%, while mass retail and group purchasing have seen declines of around 30% [1] - The most affected price range is between 300-800 CNY, with sales of products priced above 500 CNY experiencing severe downturns, nearly ceasing to move [1]