Core Viewpoint - The company, Xiaobuxiang, is experiencing a significant decline in revenue and is projecting a net loss for the first half of the year, although the loss is expected to be less than in the previous year due to cost optimization efforts [1][2]. Financial Performance - The company anticipates a revenue of approximately 1.9 billion yuan for the first half of the year, representing a year-on-year decrease of about 18.9% [1]. - The projected net loss is between 80 million yuan and 100 million yuan, which is a reduction of 63.2% to 70.5% compared to a net loss of 274 million yuan in the same period of 2024 [1]. - Cumulatively, the company has incurred losses of 1.246 billion yuan over the past four years, with losses of 293 million yuan, 353 million yuan, 199 million yuan, and 401 million yuan from 2021 to 2024 [2]. Strategic Initiatives - The company is focusing on cost optimization through a digital supply chain to enhance operational efficiency and reduce costs [1]. - Measures include closing underperforming restaurants and opening new ones in high-potential areas, leading to a significant decrease in asset impairment losses related to closed and loss-making restaurants, expected to drop by about 64.1% compared to 2024 [1]. - The company has been implementing a prepaid consumption model to optimize discount outcomes and enhance profit margins [4]. Market Position and Challenges - Xiaobuxiang has been attempting to upgrade its brand to enter the high-end market since 2016, with a price increase strategy that has seen the average customer spending rise from 44.4 yuan in 2014 to 62.2 yuan in 2023, an increase of over 40% [4]. - Despite these efforts, consumer sensitivity to pricing is increasing, indicating a need for the company to focus on value for money [4]. - The company's stock price has seen a dramatic decline, falling from a historical high of approximately 25.75 HKD in February 2021 to a low of 0.60 HKD in June 2025, with the stock trading below 1 HKD for most of the year [5].
呷哺呷哺“努力”关店，仍未走出亏损