Core Viewpoint - The stock of Shumei Co., Ltd. (02145) has seen a significant increase, with a rise of over 10% during trading, reflecting strong performance in the domestic beauty brand market and particularly in the Douyin channel [1] Group 1: Company Performance - Shumei Co., Ltd. reported a stock price of 82.55 HKD, with a trading volume of 1.52 billion HKD [1] - The company has achieved notable growth in its brands, with Han Shu growing by 58%, Proya by 23%, Marubi by 72%, and Kefu Mei by 28% in July [1] - Han Shu is leading the Douyin beauty and skincare segment, indicating strong brand positioning [1] Group 2: Market Trends - According to Open Source Securities, domestic brands are gradually releasing their product advantages, with the potential to further expand market share [1] - Industrial growth is supported by the rapid increase in online self-operated channel revenue, which is projected to rise from 39.6% in 2022 to 78.2% in 2024 [1] Group 3: Sales Projections - For 2024, Han Shu's Gross Merchandise Volume (GMV) is expected to reach 6.749 billion, representing a year-on-year growth of 102% [1] - The company is also experiencing significant growth in other e-commerce channels, with projected GMV growth rates of 57% and 115% for Tmall and JD.com during the Double Eleven shopping festival in 2024, respectively [1] - The multi-channel strategy is aiding the company in expanding its market share and reducing reliance on a single sales channel [1]
港股异动 | 上美股份(02145)现涨超9% 7月抖音护肤韩束稳居第一 多渠道布局有助于公司扩大市场份额