160余家采购商齐聚深圳，高州龙眼撬动湾区市场

Core Insights - The event aims to promote the "Shu Liang Longan" from Gaozhou into the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing its brand influence and market presence [1][2] - Gaozhou Longan is recognized for its superior quality and high production, with a projected sales revenue of 3.5 billion yuan in 2024 [1][2] - The initiative includes the launch of ten high-quality development measures for Gaozhou Longan, focusing on product standards and market quality [2][6] Industry Development - The event featured the release of standards for planting, classification, and packaging of Gaozhou Longan, aimed at ensuring product quality and market competitiveness [2][6] - A pilot program for fruit quality grading will be launched in Shenzhen, collaborating with Gaozhou to enhance agricultural quality standards [2][3] - The integration of traditional medicine insights into the marketing strategy highlights the health benefits of Gaozhou Longan, potentially expanding its market appeal [3] Market Engagement - The event attracted over 160 buyers from the Greater Bay Area, facilitating direct interactions between suppliers and purchasers [1][4] - Significant procurement interest was noted, with expectations of a threefold increase in purchases from Macau compared to the previous year [3][4] - The promotional activities included live demonstrations and tastings, enhancing consumer engagement and driving sales in retail environments [5][6] Strategic Partnerships - Multiple cooperation agreements were signed to develop functional food products and enhance distribution channels for Gaozhou Longan [4][6] - The collaboration with major retailers aims to establish Gaozhou Longan in high-end market segments, leveraging the brand's quality and unique attributes [5][6] Future Outlook - Gaozhou is committed to building a robust fruit industry model, contributing to the high-quality development of agriculture in the region [6] - The ongoing efforts are part of a broader strategy to connect the agricultural sector with urban markets, enhancing the overall economic landscape of Gaozhou [6]